Preamble
It is easy, in the course of human
events, to make mistakes. I'm not sure who said that, but I would
not be surprised to find out that it was me, since making mistakes
seems to be my purpose here on Mars. Please understand: making a
mistake implies reasoned thought. Blundering about like a
blindfolded man in a house of mirrors is all well and good but not
applicable to the making of mistakes. That little chore is reserved
for those of us who think before we act and then get it wrong anyway.
Enter The Evil Empire
Yeah, I'm talking about Walmart. No,
not Walmart, I'm talking about myself. Well okay, I am talking
about Me and Walmart and reasoned decisions and the making of
mistakes.
I once read somewhere, probably Mad
magazine or Playboy, that there is no such thing as a failed
experiment. Experiments are conducted to test hypotheses, to find
out what happens when THIS is done to THAT. The results are drawn up
and reported and the cumulative gathering of Universal Knowledge is
increased and we know what will happen if THIS then THAT.
And yet we elected dedicated war-mongers
named Bush to the presidency more than once and probably will do it
again (there's one left) (but maybe not, 'cause Jeb must be the
adopted Bush. He is smart and competent and not at all war-mongering
and if it is him or Hillary in 2016 I'll vote for both.) So the
advancement of scientific knowledge ain't that much compared to the
powers of marketing.
[editors note: I must have been out sick or
on drugs the week we studied sentence structure at the reformatory.
Add it to my guilt and I'll pay ya next Tuesday.]
Yeah, Baby, MARKETING! But I can't
even blame that. I looked at the product, fondled it, rode it down
the aisles of the store, lovingly stroked the over-fed bulge in my
pocket, (my wallet, you pervs) and pulled the trigger, like Hemingway
after his last shock treatment.
Return To Fornever
The OX29 is back in the unloving arms
of the corporate creche called Walmart Returns and I am here to tell
you why and to seek expiation and refunds as I, my heart full of
sorrow, shed myself of yet another bad choice. I have done it with
friends and women, automobiles and all manner of four legged creatures, and it
never makes me happy when I do it and when it is over, my already
monumental guilt is yet further increased.
But at least with Walmart I got my
money back.
Overview
The overwhelming picture of the Walmart
Bicycle Tragedy is that they market bicycles as toys. The bicycle
display is on the farthest edge of the Known Universe. (No,
wait...the bicycle display is on the edge of the toy shelves between
the fondle-me-elmos and the camp-if-you-dare equipment. The Known
Universe ain't no where around here.)
So...I rode the OX 29 last yesterday to
the bank to make a $20 withdrawal to sustain my drug habit.
(Budweiser). On the way, I kept noticing the overall cheapness of
the poor old darlin' OX and I was confronted with the realization
that ultimately, were I to correct the inexhaustible savagery of the
corporate avarice that resulted in this sad monster beneath my feet I
would have to replace everything: spokes, handlebars, stem, cranks,
hubs, everything. And I would still have a bicycle that was nothing
more than a toy.
Sad Reality
Always in our lives we are sooner or
later faced with the painful necessity of parting with loved objects,
whether they are named Raggedy Ann or Hello Kitty, PeeWee Herman or yes, even Rosebud. Be that as it may, one
of my greatest strengths has always been my infallible integrity in
taking responsibility for my own actions and so, full of
self-righteousness and beer, I blame Walmart.
Why? I don't really know. The only option to shopping at Walmart for the "dry goods" that life requires involves going to a place called Dollar General, or Family Dollar, neither of which are locally owned either and as near as I can tell are just Baby Walmarts with even crappier products on the shelf, if that is even possible. So Walmart screwed me in more ways than one, by offering up ultimately useless items at their store and making sure that I have to shop with them or go to a different place that is just the same. What is the answer? Well, I usually think of Armed Revolution at moments like this. So I guess I will have to go to Walmart to buy a gun and some bullets. Oh man, this is making my head hurt.
And so I Took It Back, I got my cash returned and I bought some underwear and a spare tube for Little Miss Dangerous and a pack of those excellent Skabs no-glue patches and then I got the hell outta there.
And so I Took It Back, I got my cash returned and I bought some underwear and a spare tube for Little Miss Dangerous and a pack of those excellent Skabs no-glue patches and then I got the hell outta there.
And Thus And So On...
Am I bitter? Well, what does it sound
like? I took a much misaligned American Institution, gave it an honest
chance and a fair break, wrote a positive (yet honest) early report,
but then, like the penny-pinching prickly pricks that they are, they
failed to reinforce my purchase with yet MORE cheap-ass marketing and
sub-corterial brainwashing. How dare they?! With all the money
Walmart makes the least they could do is plant chips in each of their
crappy products that transmit pleasure signals into my cerebral
context, (at least what's left of it), signals that would make me
continue drinking the kool-aid and enjoying the screwing they are
handing out to me and my fellow Walmart Shoppers.
But no.
In The Name Of The Father
In the clear light of a beautiful
Florida Sunday, drenched in chilled sunshine and pedaling far too
slowly towards the ATM, I heard the voice of Eldon Joe Comstock, my
father and source of all things guilt-ridden, call out in that clear,
mellifluous voice: “You're stupid! That piece of shit won't last
a month! You wasted all that money on that piece of crap and you look
like a dumbass pedaling around on that big kid's toy!”
His nickname was Corky Joe and he was a
fireman, until his drunk ass fell off the back of the fire truck one
time too many.
“Fire Chief One behind you, Unit
Seven, someone's coat just blew off the truck.”
“Roger that, Chief, continuing on to
the scene.”
“Unit Seven, hold on...Christ, that
ain't a coat, it's Corky Joe, slow down, he's up and running for the
truck!”
“Say again, Chief?”
“ It's...it's Corky, he fell off at the corner and
came up running. Hold back and let him get back on board.”
“Roger that Chief...”
And Then, And Then Again
How do you measure yourself to that kind of standard? He was always the one who charged into the
burning building and the only reason the department put up with his
crap for so long had to do with stuff I won't talk about here because
it would sound like bragging and because he wouldn't want to hear me tell
it. They finally had to retire him early at the age of thirty five
and he came down to Ft. Lauderdale and got back into the Comstock
Family trade of carpenter; he was immediately absorbed into the
Union and a few years later, so was I. He never once minced words
and having faced pure fire and chased down fire trucks that he was
supposed to be riding on, having pulled friends out of the fire and
finally, succumbing to diabetes and hard living and more than a
little intimacy with drink, he said “see ya later” at the age of
42.
Walmart Is Stoopid
What does all this have to do with
bicycles and Walmart? Well, I'll tell ya. I am not angry that the
OX29 was ultimately a failed project. I am a one who imbues
anthropomorphic qualities into all my favorite things. But the OX
was not a thing, it was a construct. Composed of all things false,
even the design was doomed. Those 48 spoke wheels and coaster hub
were heavy, bad and irreplaceable. The spoke nipples started rusting
right away and there was some kind of corrosive action taking place
between the spokes and wheels that was obviously unsustainable.
Replacement tubes were special order and Walmart was a month out on
getting those tubes. I had the impression that they were imaginary
tubes talked about to prevent frustrated violence in the toy
department.
And all of this inside of a couple weeks. This bike did not promise future trouble; it promised not to BE here in the future.
And all of this inside of a couple weeks. This bike did not promise future trouble; it promised not to BE here in the future.
I will not remember the OX29 as a
favorite thing; there are far too many objects and creatures and people in my
life that deserve that sobriquet far more than does any object spawned by
the Evil Empire that Sam built.
Wrap It Up, I'll Take It
I don't know, man. Those big twenty-nine inch tires were a real blast. I will one day have another bike that can carry big rubber like that bike did, but it will have a free wheel hub and a slightly more aggresive position. I gotta work on finding that bike... It is sad, really, that this is the way it all works out; bicycles are machines, not toys; we use our bicycles as toys sometimes but they are machines while we do it, they are equipment, tools...there is an inherent danger in selling a toy to a person who really needs a machine or a tool, it is symbolic of our current state of the union that the richest company in America is so confused or intrinsically dishonest that they will sell toys, (and highly flawed toys at that) to trusting and fool hardy Walmart Shoppers like me.
They also sell guns and bullets and THAT is a bit unsettling...
Whispering Pines Trailer Park and Anti-Walmart Action Commitee
#84